Purple Brand Now at NEXUS: Premium Denim That Runs the Culture
We're excited to announce that Purple Brand is now available at NEXUS. Founded in 2017 by Luke Cosby and Rob Lo, Purple Brand started in Houston and quickly became one of the most sought-after premium denim labels in streetwear. The name? A tribute to Prince—because like the legend himself, Purple Brand refuses to follow the rules. From celebrity fans like Travis Scott, Justin Bieber, and Russell Westbrook to becoming a SoHo staple, this is denim that runs the culture.
P001 SKINNY
The Skinny Fit is distinguished by its classic low rise and tapered leg — cut extra-narrow at the hem for stacking. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P004 SLIM FLARE
The low-rise Slim Flare Fit is snug through the hip and thigh with a wider leg and longer inseam. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P005 SLIM STRAIGHT
The mid-rise Slim Straight Fit features a looser waist and close cut through the hip and thigh. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, as well as special artisanal finishes.
P011 STRAIGHT
The mid-rise Straight Fit offers a classic straight leg silhouette with a relaxed waist. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P002 SLIM
The low-rise Slim Fit has a clean, classic cut that sits comfortably on the hip. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P011 CARGO
The mid-rise Cargo Fit combines the classic P011 straight leg silhouette with functional cargo pockets for a utilitarian streetwear aesthetic. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P015 RELAXED CARPENTER
The mid-rise Relaxed Carpenter Fit delivers workwear-inspired style with a roomier straight leg and functional carpenter details. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
P018 WIDE
The low-rise Wide Fit offers a dramatic silhouette with an extra-wide leg opening for maximum streetwear presence. It comes in premium stretch denim with hidden rivets as well as subtle bar-tack stitching at the back pockets, a lined back yoke and grosgrain-reinforced belt loops. Every pair has a branded leather patch and aged metal hardware for a vintage look, in addition to special artisanal finishes.
— Luke Cosby, Purple Brand Co-FounderWe named it Purple after Prince because he was always authentic, always himself. That's what we wanted Purple Brand to be—denim that lets you express who you really are.