Primitive URSUS Hoodie
Hoodies have Primitive URSUS Hoodie been a documented part of men's and women's wear for centuries. The word hood derives from the Anglo-Saxon word hōd, ultimately of the same root as English hat.The garment's style and form can be traced back to Medieval Europe when the normal clothing for monks included a hood called a cowl attached to a tunic or robes, and a chaperon or hooded cape was very commonly worn by any outdoors worker. Its appearance was known in England at least as early as the 12th century, possibly an import with the Norman conquest of England, as the capa was "a short hooded cloak which was commons in Normandy". The hooded sweatshirt was first produced in the United States starting in the 1930s. The modern clothing style was first produced by Champion in the 1930s and marketed to laborers working in freezing temperatures in upstate New York. The term hoodie entered popular usage in the 1990s.
The hoodie took off in the 1970s, with several factors contributing to its success. Hip hop culture developed in New York City around this time, and high fashion also contributed during this era, as Norma Kamali and other high-profile designers embraced and glamorized the new clothing. Most critical to the hoodie's popularity during this time was its iconic appearance in the blockbuster Rocky film. The rise of hoodies with university logos began around this time.