DGK Tribeca Custom 3/4 Sleeve
DGK Tribeca Custom 3/4 Sleeve As part of the "Est." segment on the
Berrics website, Williams revealed in 2012 that the idea of DGK "really came out of nowhere", further explaining that the company was built upon the Gold skateboard wheels brand that he co-owned with his good friend Eli Soto. Williams stated in the interview that the "Dirty Ghetto Kids" name was thought of fairly immediately, elaborating that he "didn't really second-guess", as it was what he "really wanted to do". Williams also explained that he created a brand that was consciously different from the expectations that preceded the official launch, such as the rumor that Williams was going to only recruit
African-American skateboarders.
